Customer Success
is more than the sum of its parts
The Customer Success Acceleration Program
improves engagement, retention, and profitability
one, 4-hour session per month
map current state against industry best practices
leave with actionable artifacts (tools, tips, templates, and KPIs)
stay on track with check-ins between meetings
12 total seminars personalized to your organization
Strategic Assessment
Customer Journey / Value
CS as a Partner
Relationship Management
Differentiation
Customer Health / At-Risk
CS Team Execution
Voice of the Customer
CS Data and TechStack
CSM Skills and Values
Leadership
CS Playbook
EXAMPLE | Strategic Assessment - Session Details
Agenda:
Overview - Program commitments and expectations
Best Practices - What Customer Success is and how it brings value to customers and the company
Review - Current state of CS
Action - What are CS strengths and opportunities? What are the CS team’s strengths? Do we meet our commitments to customers? Company? Do we partner well with colleagues? Do we provide value to the customer? How early? How often?
Leave with:
Shared agreement of the engagement and how the program will help further the organization’s Customer Success objectives, deliver value to customers, and further the company’s vision
High level understanding of CS best practices and current gaps within the CS program
Clear roadmap for elevating and evolving high priority elements of company’s CS program
Clear owner and deadline for any open questions / tasks
EXAMPLE | Customer Journey / Value - Session Details
Agenda:
Best Practices - In Customer Success, the customer’s journey are the steps we guide them on from crawl to walk to run with our products and services in order to transform their organization.
Review - Current GTM plan, sales playbook, product demo, services overview
Action - What are the needs, outcomes, and value perceptions for different customer segments? Timelines? Key friction points? Key excitement moments? Incentives? What makes the best customer? Worst?
Leave with:
Detailed customer journey for key client segments, current vs desired states, documented progress tools and requirements for moving between stages
Clear roadmap for improving customer journey, including internal rollout, metrics, and automation
Tools, tips, strategies for implementing changes
Clear owner and deadline for any open questions / tasks
Customer journey and customer value KPIs